Thursday 2 July 2015

This is a HSBC advert I created with CS6 Photoshop. I got my images from google images and copied them onto photoshop to then later edited them. I resized them to an appropriate size so they can fit into the box provided. I then later added text to my images with my word. The word I used was "victory". In this advert, I tried to be as diverse as I can with my images; I used different images from different sources and with different content. I selected the first picture (Rocky 1976) because I believe this highlights victory in a sense of resiliency, the message being along the lines of "hard work pays off". My second image displays a cancer survivor hugging someone else; I selected this because I think it also shows resiliency. Unlike the first image, it shows victory over something you didn't start. The third image is an image of a fictional character named Leonidas from the 2006 film 300. Throughout the two hour film, Leonidas is depicted as a vigorous and victorious character who pursues for success and victory. I personally, thought it would be a great idea to add him to my advert because his description and persona totally fits the idea of "victory". It is almost like he is the epitome of victory.